Training: How to Give Visibility to the Enterprise Europe Network in Spain

On November 29, 2018, within the framework of the Enterprise Europe Network, the Madrid Science Park Foundation organized a training day to highlight the cost-free services offered by the EEN network to innovative SMEs, aimed at members of the 56 entities that the network has in Spain.

The opening of the conference was led by Pilar Gil Ibáñez, General Director of the Madrid Science Park Foundation (FPCM) and included presentations by Carmen Gilabert from FPCM, communication delegate of the EEN network in Spain, Antonella Marras from SI Impresa (Agency dependent on the Naples Chamber of Commerce), Maria Karatzia from PRAXI Network (Foundation for Research and Technology of Greece) and Ken Gordon from Scottish Enterprise (Economic Development Agency of Scotland), who highlighted the importance of having a good relationship with the media (local and national), the tools and platforms that facilitate and optimize the use of social media marketing and the potential of a good institutional communication strategy.

The session, which brought together 25 attendees, concluded with the presentation of good communication practices from the following Enterprise Europe Network partners in Spain: Ignacio Vilela from AEDHE (EEN madrimad), Sergio Pérez García from UNAV (EEN ACTIS), Elena Cortés from REDIT (EEN Seimed), Gemma García Bertrana from ACCIÓ (EEN Catcim), Antonio Merayo from FICYT (EEN GalacteaPlus) and Nuria Villén from Agencia IDEA (EEN CESEAND).

 

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