The Madrid Science Park presents the session “Competitiveness Factors for a Successful Internationalization of SMEs”. The theoretical-practical session will be held next Thursday, May 26 at 9:15 a.m. at its facilities.
Concepts such as corporate diplomacy and lobbying, reputational due diligence, legal compliance, and cybersecurity will be the main focus of this conference.
Program
9:30-10:00 AM. Enterprise Europe Network, the largest support network for SMEs with internationalization aspirations. Jesús Rojo, Coordinator of the EEN madri+d node, madri+d Knowledge Foundation.
Support and advisory services for SMEs: access to financing, business opportunities in international markets, assistance in technology transfer, partner search, support for companies benefiting from the SME instrument.
10:00-10:30 AM. University-Business Collaboration for Competitiveness. Luis Suárez de Lezo, Secretary General of InNorMadrid.
InNorMadrid’s experience in supporting R&D&I, coordination with local administrations and business agents for the development of innovation support programs for SMEs.
10:30-11:00 AM. Lobbying for SMEs: Regulatory Influence and Business Impact. Rafael Cabarcos, President of the International Institute of Corporate Diplomacy.
The competitive advantage provided by Relational Capital management and stakeholder dialogue.
11:00-11:30 AM. Compliance, managing the company’s legal risks, an added value for internationalization. Daniel Blanco Ortega, Partner at Auren.
Understanding the implications of the penal code introduced by Law 1/2015, in effect since July 1, 2015
11:45-12:00 PM. The value of competitive intelligence in the company’s internationalization strategy.
Bruce Goslin, Executive Managing Director of K2 Intelligence.
What competitive intelligence consists of and key aspects in the internationalization process
12:00-12:20 PM. Workshops (to be held simultaneously):
• Workshop 1 – Reputational due diligence as a tool for managing hidden corporate risks.
Elisabet Albareda, Senior Director, and Lucía Ramos, Director.
Analysis of situations where due diligence on third parties should be carried out, what questions should be asked, and from which sources information can be obtained. Study of a practical case.
• Workshop 2 – Cyber risk management and guidelines on your company’s cybersecurity.
Bruce Goslin, Executive Managing Director, and Marina Nogales, Director.
Internal and external cyber risks, examples of various types of recent real cyberattacks, procedures to prevent leaks, industrial espionage, and intellectual property theft. Advice on how to avoid becoming victims of ransomware.
12:20-12:50 PM. Opportunities for SMEs within the framework of the Investment Plan for Europe. Juergen Foecking, Deputy Director of the European Commission Representation in Spain.
How the Investment Plan works, what are the main pillars, and where to find relevant information for investors and project promoters.
12:50 PM. Closing of the conference. Awarding of Diplomas to Attendees.
All details about the participating speakers can be found at the following link.
Attendance is free, with prior registration by email at comunicacion@fpcm.es or by phone at 91 116 99 43 (registration deadline May 20).
