CaTaPull Up Session – External Communication

This session of the CaTaPull Up program will cover key aspects of external communication, pitching, and commercial negotiation, with a practical approach tailored to deep tech start-ups.

Delivered by Laura González de Artaza (The Square), the training aims to improve companies’ ability to communicate their value proposition clearly, persuasively, and effectively to clients, investors, media, and other strategic ecosystem stakeholders.

Key contents:

• Communication and negotiation in Deep Tech environments

• Building key messages for clients and investors

• Relationship with media and opinion leaders

• Practical exercises: elevator pitch, simulations…

Additional details:

• Date: 05/28/2025
• Time: 10:00 – 14:30h
• Preferred session profile: All staff