{"id":56678,"date":"2015-11-11T14:57:38","date_gmt":"2015-11-11T13:57:38","guid":{"rendered":"https:\/\/fpcm.es\/a-cafebiotec-on-training-and-talent-how-to-be-a-good-science-communicator\/"},"modified":"2015-11-11T14:57:38","modified_gmt":"2015-11-11T13:57:38","slug":"a-cafebiotec-on-training-and-talent-how-to-be-a-good-science-communicator","status":"publish","type":"post","link":"https:\/\/fpcm.es\/en\/a-cafebiotec-on-training-and-talent-how-to-be-a-good-science-communicator\/","title":{"rendered":"A #caf\u00e9biotec on Training and Talent: How to Be a Good Science Communicator?"},"content":{"rendered":"<p>The Madrid Science Park has been the chosen venue for the latest #caf\u00e9Biotec of the <a href=\"http:\/\/www.comunicabiotec.org\/\">association of biotechnology communicators<\/a>.<\/p>\n<p>The breakfast, which has been framed within the activities scheduled for Science Week, has reflected on <strong>the talent and training that a good science communicator should have<\/strong> in general, and especially in the biotechnology sector.<\/p>\n<p>The debate, moderated by Jaime del Barrio, senior advisor at Ernst &amp; Young and founding partner of aCb, opened with presentations from the three invited speakers: Fernando Men\u00e9ndez, president of the Association of Biotechnologists of Madrid; Jorge Barbat, Headhunter expert in health professionals and founder of Heidrick &amp; Struggles; and Mart\u00edn Hern\u00e1ndez\u2010Palacios, director of the Aliter business school.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-17591 alignleft\" src=\"http:\/\/fpcm.es\/wp-content\/uploads\/2015\/11\/P1090675-300x225.jpg\" alt=\"biotechnology breakfast\" width=\"300\" height=\"225\" srcset=\"https:\/\/fpcm.es\/wp-content\/uploads\/2015\/11\/P1090675-300x225.jpg 300w, https:\/\/fpcm.es\/wp-content\/uploads\/2015\/11\/P1090675-1024x768.jpg 1024w, https:\/\/fpcm.es\/wp-content\/uploads\/2015\/11\/P1090675-800x600.jpg 800w, https:\/\/fpcm.es\/wp-content\/uploads\/2015\/11\/P1090675-700x525.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Together they have outlined <strong>the ideal profile of the communications director that every biotech company should incorporate into its staff if it wants to progress<\/strong>:<\/p>\n<p>Fernando has described <strong>the role of communication in a research center as a clear necessity<\/strong>. He did not hesitate to state that &#8220;scientists who best disseminate their work obtain more funding for their project and, therefore, ensure the viability of their research&#8221;.<\/p>\n<p>For his part, Jorge has outlined <strong>the figure of the science communicator in the new paradigm with a more technological society that seeks &#8220;omnichannel&#8221; information<\/strong>: The good communications director must be a person &#8220;<em>who has the ability to present a technical message adapted to each stakeholder of an institution<\/em>&#8220;.<\/p>\n<p>Mart\u00edn closed the interventions by reminding of <strong>the importance of complementing university education in scientific branches with other disciplines such as law or economics<\/strong>, to present a complete and attractive curriculum for the Industry.<img decoding=\"async\" class=\"size-medium wp-image-17592 alignright\" src=\"http:\/\/fpcm.es\/wp-content\/uploads\/2015\/11\/P1090671-300x225.jpg\" alt=\"biotechnology breakfast\" width=\"300\" height=\"225\" srcset=\"https:\/\/fpcm.es\/wp-content\/uploads\/2015\/11\/P1090671-300x225.jpg 300w, https:\/\/fpcm.es\/wp-content\/uploads\/2015\/11\/P1090671-1024x768.jpg 1024w, https:\/\/fpcm.es\/wp-content\/uploads\/2015\/11\/P1090671-800x600.jpg 800w, https:\/\/fpcm.es\/wp-content\/uploads\/2015\/11\/P1090671-700x525.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>The attendees had their moment in the spotlight with questions and comments that finished shaping the figure of the biotech disseminator and communicator: An &#8220;orchestra man&#8221; capable of understanding the importance of a scientific publication but also of the market, managing social networks and mastering the methodologies of proper institutional, product, or crisis communication management.<\/p>\n<p>The meeting was made possible thanks to the collaboration that the <a href=\"http:\/\/fpcm.es\/enterprise-europe-network\/\">Enterprise Europe Network<\/a> provides, through its internationalization and promotion services, to scientific startups and spin-offs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Madrid Science Park has been the chosen venue for the latest #caf\u00e9Biotec of the association of biotechnology communicators. The breakfast, which has been framed within the activities scheduled for Science Week, has reflected on the talent and training that a good science communicator should have in general, and especially in the biotechnology sector. The [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":19297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[142],"tags":[1200,1207,1211,1206,1212],"class_list":["post-56678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pcm-en","tag-biotechnology","tag-call","tag-enterprise-europe-network-en","tag-networking-en","tag-science-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/fpcm.es\/en\/wp-json\/wp\/v2\/posts\/56678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fpcm.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fpcm.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fpcm.es\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/fpcm.es\/en\/wp-json\/wp\/v2\/comments?post=56678"}],"version-history":[{"count":0,"href":"https:\/\/fpcm.es\/en\/wp-json\/wp\/v2\/posts\/56678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fpcm.es\/en\/wp-json\/wp\/v2\/media\/19297"}],"wp:attachment":[{"href":"https:\/\/fpcm.es\/en\/wp-json\/wp\/v2\/media?parent=56678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fpcm.es\/en\/wp-json\/wp\/v2\/categories?post=56678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fpcm.es\/en\/wp-json\/wp\/v2\/tags?post=56678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}